“My heart is for the Mom and Pop businesses putting food on their tables with the profits from last month,” Sarah explains. “I want to help them share themselves with their audience where their audience lives – online. It isn’t a question of if they should be online anymore, it is where to be and how to reach their super customer. That customer is the difference between having enough for a child’s college fund, or being behind on the mortgage. It matters to me because it matters to them.”
Sarah has become an expert in social media and learned a lot in the years since she started BuzzHustle. One thing she finds surprising is how little paid advertising on Facebook costs. It is the least expensive way to advertise, with the best trackable ROI of any advertising out there today. Sarah explains she had no idea about the power of Facebook ads when she got started. Unfortunately, neither do most small businesses.
Finding a Home at ScribbleSpace
“I think the genuine nature of Horizon West is its biggest asset,” Sarah says. “When you think of this area, you think Disney. While it is true that Disney is on many people's resumes, the original creativity coming out of this area is mind-blowing. That is why the offerings in Horizon West are so important. It is the springboard for so many great products and services people are creating.”
As far as ScribbleSpace is concerned, Sarah feels like she has found a home here. The people that come and go from this space are ripe with ideas, ready with advice, curious with questions, and supportive to the max.
The “Hub for Entrepreneurs” brand is 100% what it is, Sarah explains. It is a place to grow, develop, and then feed back into the community.
Exploring the Future of BuzzHustle
Sarah is excited to grow her business in the years to come. She plans to be a regular speaker at social media conferences or small business summits – a go-to resource when local business owners need social media help, accessible online to mom and pop business owners all over the country.
In five years, Sarah don’t see herself managing accounts so much as educating others on how to do it to reach their customers in the most effective way. For example, it’s important to understand social media marketing is not an all or nothing game. Just because you market online doesn’t mean you give up an ad in the local paper, for example. On the other hand, when you have a commercial spot on the local station, it doesn’t mean that you need to forgo gathering emails and producing emails to your customer base. You need to do what makes sense for your business type and your goals.
If it is an unfamiliar way of advertising, Sarah advises, don’t just forgo it. Get help!
In the last few years, social media marketing has gone from being something young people do to something everyone does.
“The platforms are a little diverse as far as age and gender preferences,” Sarah acknowledges, “but when a quarter of the entire planet is an active user on Facebook – which is more than the number of homes with a TV worldwide – you need to pay attention.”
